Welcome back to my series Creating Winning Resumes in an AI World. In Part 1, I explained how AI systems act as the first gatekeeper in the hiring process.
The next question is how those systems actually evaluate your resume.
Many people still believe success comes down to keywords alone however that is no longer the case. Gone are the days when stuffing your resume with keywords would be enough to increase your ranking in the applicant tracking system.
Modern AI tools evaluate context. They assess how skills are applied, not just whether they appear.
Consider this:
“Leadership, communication, strategy”
Versus:
“Led a cross-functional team to execute a strategy that increased revenue by 15 percent”
The second example provides context and outcome. It signals impact.
Another example:
“Responsible for marketing campaigns”
Versus:
“Developed and executed digital marketing campaigns that increased qualified leads by 40 percent”
This is where resumes often fall short. They describe tasks instead of outcomes.
To improve this, focus on three elements:
- What problem you addressed
- What action you took
- What result followed and the impact you fostered
For example:
“Reduced onboarding time by redesigning training materials and implementing a structured onboarding process”
Keywords help with visibility. Context drives selection.
If your resume feels too general or is not generating interviews, I work with clients to translate their experience into clearer, more results-driven content.
Veronica Salaverria 