There are over 600 million LinkedIn users worldwide and it is the #1 professional social media platform, yet many people aren’t taking full advantage of their account.
Control Your Narrative
LinkedIn allows you to tell your own professional story and can be a great tool in creating your professional brand. Your profile lets you tell people who you are, what you are good at, and what you are interested in. Unlike a resume that is limited in space and format, LinkedIn allows you to speak directly to your audience in a more personal voice and include photos, videos, and examples of your work.
Showcase your accomplishments
LinkedIn offers a variety of sections where you can highlight your professional achievements. You can customize a profile that gives your audience a holistic view of what makes you unique by including:
- Certifications and awards
- Portfolio examples
- Presentations
- Leadership and volunteer experience
- Professional organizations
Stay connected
Share articles and create posts that add value to your audience. Regular posting not only helps to build a reputation as an expert in your field but also keeps you in front of your network by showing up in their feed when you are active.
Posts that get shared by your connections also expand your reach to previously untapped audiences and allow you to grow your network.
Improve your Discoverability
Completing your profile will increase your profile search results, meaning that you show up more often when users search for people with your keywords. Recruiters often search LinkedIn for candidates to fill their open positions and having your relevant skills and experience listed will increase your likelihood of being found.
Veronica Salaverria 